I am in control, no overpriced stage fees, no affiliates who barely care, no travel expenses, no uncertainty of the quality or attendance of the event…
Now I invest my time and money in building marketing that gives me valuable information I can use to improve my offer to match my ideal clients and will be a reliable source of income.
All marketing is test and tweak. Anyone who sells you otherwise, is lying or clueless.
Invest in building a lead generation system that is building a foundation for long term growth.
No egos, no mood swings, no depending on someone else… No ties…
You can find your ideal clients on LinkedIn and connect with them. With the right strategy and approach you can simply connect to the right person and get them into a conversation on how you can help them. Or start a industry LinkedIn group and connect.
For some clients Instagram is better, especially if you are not a Business To Business type of business. If your business can be convey in photos easily then Instagram is an option you should look at.
And the for some clients running a Facebook book or webinar funnel is really good as you can target your ideal client and get them to purchase a low cost $7 item and then progress them up with an upsell or two, invite them to a webinar and offer them a high-ticket item.